What If I’m Wrong About AI and Marketing Jobs? (Thinks Out Loud 453)
I’ve long believed that AI won’t steal your job, but rather that smart people who put AI to work will. After all, marketing, e-commerce, and customer acquisition roles are simply…
Is Google Telling Us That Organic Search Doesn’t Matter Any Longer? (Thinks Out Loud Episode 392)
Google has been remarkably transparent lately in telling marketers and brands and businesses how to rank better in search. The trick, of course, is not try to rank. It's to…
Big Tech Earnings and The State of Digital Q3 2023 (Thinks Out Loud Episode 390)
What is the State of Digital as we head into the back half of 2023? Well, one signal comes from Big Tech's earnings calls. What can we learn from what…
Revisiting Will AI and ChatGPT Kill Your Search Traffic? (Thinks Out Loud)
ChatGPT and similar generative AI tools offer plenty of ways for you to grow your business. Just a couple of weeks ago, for instance, we outlined several ways you can…
Revisiting The Early Innings of AI in Marketing
As discussed in last week's episode of the pod, ChatGPT and Bing AI are putting some pressure on Google, but they still represent just a meager share of the monthly…