Is it possible to be a good social citizen and a successful brand at the same time?
Fresh on the heels of Facebook's Beacon mess, Google's blows it with Reader. As I mentioned about a week ago, you need to be a good friend when engaging socially…
Hey, social networks! Customers expect you to be a good friend
Isn't it funny that many social networks call the folks you choose to associate with "friends"? How ironic then that Facebook's recent Beacon clusterf... er, kerfuffle was one of the…
Indirect route to customers works on Web – The Boston Globe
Indirect route to customers works on Web - The Boston Globe Originally linked from TripAdvisor's Facebook Strategy