Are the critics right? Is social marketing not ready for business?
Social marketing is getting its share of criticism these days. Some of it is justified. How do you know whether to believe the critics or not?
I love my computer because my friends live in it
I've been spending a lot of time lately on Twitter, from my laptop and Blackberry. Same with Facebook. And Flickr. Your customers are too. But here's the thing. I don't…
Is it possible to be a good social citizen and a successful brand at the same time?
Fresh on the heels of Facebook's Beacon mess, Google's blows it with Reader. As I mentioned about a week ago, you need to be a good friend when engaging socially…
Hey, social networks! Customers expect you to be a good friend
Isn't it funny that many social networks call the folks you choose to associate with "friends"? How ironic then that Facebook's recent Beacon clusterf... er, kerfuffle was one of the…
Indirect route to customers works on Web – The Boston Globe
Indirect route to customers works on Web - The Boston Globe Originally linked from TripAdvisor's Facebook Strategy