The fine line between connecting with customers and Spam.
Connecting with customers needs to serve their needs, not yours. When you only use it to serve yours, it's spam.
Permission marketing: An interview with Jared Reitzin (Guide to Small Business E-commerce)
Jared Reitzin, CEO of mobileStorm, talks about permission marketing and how email marketing and mobile marketing can help small businesses grow.
How many ways should customers get to opt out?
There's no right answer here. Fred Wilson has a great post providing one - very informed - point of view into behavioral targeting, list building and privacy one - very…