What page is your home page? (Guide to Small Business Ecommerce Strategy)
Landing pages are your customers' home page. Can they use those pages to accomplish their goals?
Differentiation, difference and ecommerce success (Guide to Small Business Ecommerce Strategy)
Differentiation is a Good Thing and very necessary. Just don't confuse it with being so different you can't learn from others.
The birth of search engine distribution (Guide to Small Business Ecommerce Strategy)
Google adds a search box within it search results for some businesses. Is Google now a distribution channel as well as a marketing channel?
Top 10 Posts of 2007
It's going to be a quiet week. Reflect. And enjoy the top posts of 2007. What Google, Yahoo, and Microsoft will buy in 2007 and why - Single most viewed…
What's the best URL for your business?
GoodURLBadURL.com - thanks to Seth Godin for pointing it out - offers a list of rules for how to present URL's in print and other media. Check out the tips.…