Differentiation, difference and ecommerce success (Guide to Small Business Ecommerce Strategy)
Differentiation is a Good Thing and very necessary. Just don't confuse it with being so different you can't learn from others.
The birth of search engine distribution (Guide to Small Business Ecommerce Strategy)
Google adds a search box within it search results for some businesses. Is Google now a distribution channel as well as a marketing channel?
Top 10 Posts of 2007
It's going to be a quiet week. Reflect. And enjoy the top posts of 2007. What Google, Yahoo, and Microsoft will buy in 2007 and why - Single most viewed…
What's the best URL for your business?
GoodURLBadURL.com - thanks to Seth Godin for pointing it out - offers a list of rules for how to present URL's in print and other media. Check out the tips.…
Five ways to drive social shopping to your e-commerce site
Heidi Cohen over at Clickz offers "Five Ways to Tap into Social Shopping" that I'd highly encourage you to read. Heidi's tips make total sense to me. But her "Five…