Build the right metric for your marketing (Pt. 2)
Wrapping up our metrics case study with a look at measuring sales of the program.
How to build the right metric for your marketing (Guide to Small Business Ecommerce Strategy)
Sometimes you just need to know what you should count in your online marketing. Here's how to find out.
How to succeed at selling inside social networks (Guide to Small Business Ecommerce Strategy)
Most people think you can't sell or market inside social networks. You can. Here's how.
Are the critics right? Is social marketing not ready for business?
Social marketing is getting its share of criticism these days. Some of it is justified. How do you know whether to believe the critics or not?
When does marketing become sales? (Guide to Small Business Ecommerce Strategy)
The internet has blurred the lines between sales and marketing. Possibly forever. And, hopefully, for you.