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Illustration featuring the Hub and Spoke model and its relationship to the CORE Methodology
The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425)
Artificial Intelligence (AI), Marketing, Podcast, Strategy

The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425)

In a recent episode, we looked at how Google is using artificial intelligence to change the search experience and why that’s ultimately a risk to your business. To offset that…

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Screenshot of Google AI Overview feature to highlight the importance of building traffic and revenue beyond Google
Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424)
Artificial Intelligence (AI), E-commerce, Marketing, Podcast, SEO, Strategy

Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424)

Google is changing search. The company’s AI Overviews features increasingly puts answers in front of customers, bypassing the need for a click. The problem for you is that those clicks…

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Young person interacting with AI in their home
The Best AI is Now Free For Everyone: Revisiting Will Your Customers Use AI? (Thinks Out Loud)
Artificial Intelligence (AI), Marketing, Podcast, Strategy

The Best AI is Now Free For Everyone: Revisiting Will Your Customers Use AI? (Thinks Out Loud)

AI might be in the “trough of disillusionment” among some people but it’s far from dead. Not only have Google and OpenAI made amazing advancements to their tools in recent…

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MidJourney-generated image of Google CEO Sundar Pichai talking to an audience to demonstrate the learnings from Big Tech's Q2 2024 earnings calls.
Taking the Long View: Big Tech’s Earnings and the State of Digital Q2 2024 (Thinks Out Loud Episode 421)
Artificial Intelligence (AI), Podcast, Strategy

Taking the Long View: Big Tech’s Earnings and the State of Digital Q2 2024 (Thinks Out Loud Episode 421)

Just as we do every quarter, it’s time to review Big Tech’s earnings. We do this because you’ll always learn something about the state of digital from what Amazon, Google,…

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AI, Email, and Marketing in the Future: Photo of Scott Cohen from Inbox Army
AI, Email, and Marketing in the Future: Revisiting the Thinks Out Loud Interview with Scott Cohen from InboxArmy
Artificial Intelligence (AI), Podcast

AI, Email, and Marketing in the Future: Revisiting the Thinks Out Loud Interview with Scott Cohen from InboxArmy

Despite a long-standing history in marketing, Scott Cohen of InboxArmy lives in the future. He knows why email marketing is so important in a marketing landscape increasingly affected by artificial…

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