Is “Content is King” Dead? (Thinks Out Loud Episode 306)
Some people are starting to question whether content is king. It's a fair question. Content marketing has had a good run, starting at least as early as John Deere's "The…
A Lullaby for Business in Troubled Times (Thinks Out Loud Episode 305)
Times may be tough for many of you right now. But, in the immortal words of singer Shawn Mullins, "Everything is gonna be alright." I don't just mean that as…
Are You Destined to Lose to the Frightful Five? (Thinks Out Loud 303)
Apple and Google and Facebook and Amazon and Microsoft are known as the "Frightful Five." Why? Because, they are huge. They are gatekeepers. And, they're relentlessly focused on gaining market…
How We Get to Brand 2030 (Thinks Out Loud Episode 301)
How We Get to Brand 2030 (Thinks Out Loud Episode 301) The best time to plant a tree is ten years ago. The second best time is today. Well, today…
How To Run Your Business As If Google Didn’t Exist (Thinks Out Loud Episode 298)
Google is dominant. Google is the beast your industry's 800lb. gorillas have nightmares about. They're incredibly strong. But Google's strength is incredibly brittle. In theory, Google could fail tomorrow. They're…