Is Content Still King or Have the Gatekeepers Won? (Thinks Out Loud Episode 328)
It's that time of year again, one where someone suggests that content marketing as we know it is dead. And when it's someone like Rand Fishkin, it's worth listening to…
Why Digital Leaders Bet on the Future (Thinks Out Loud Episode 327)
When is it a bad idea to bet on the future? How about... never. First, we're seeing massive shifts in customer behavior during the pandemic — behaviors that look likely…
Are You Using Digital to Create Customers or Create Fans? (Thinks Out Loud Episode 326)
A protestor outraged by the introduction of the European Super League held a sign that said, "Fans, Not Customers." The nascent soccer competition felt its customers' — excuse me, fans'…
Day One at Amazon and Developing a Digital Culture (Thinks Out Loud Episode 325)
Jeff Bezos released his latest — and last — letter to shareholders as CEO of the company. And it's an extraordinary document, filled with lessons that demonstrate why the company…
Taylor Swift’s Playbook Shows Why the Modern Marketing Team is a Media Company (Thinks Out Loud Episode 324)
This should be a fun one, Big Thinkers. You probably heard that Taylor Swift just re-recorded and released an updated version of her breakthrough album, Fearless. What in the world…