What’s the Point of Your Website in an Age of AI? (Thinks Out Loud Episode 447)
Do you still need a website in an age of AI? More broadly, what is the point of your business’s website in an age of AI? As AI becomes more…
When Will AI Get Good at Marketing? (Thinks Out Loud Episode 446)
Artificial intelligence is part of marketing today. But, to hear most people tell it, it’s a frustrating part. AI is either the thing that will put all marketers out of…
Predicting the Future of Your Business (Thinks Out Loud Episode 445)
“It’s tough to make predictions, especially about the future.” These words from one of the 20th century’s most sagacious philosophers, Yogi Berra, take hold of my mind every new year…
How Google Loses (Thinks Out Loud Episode 442)
Google faces the most serious challenges in its history right now. And any stumble Google suffers also hurts your business. Organic search, paid search, local search, metasearch, product search, and…
Giving Thanks 2024 (Thinks Out Loud Episode 441)
It’s Thanksgiving time again. Which means it’s time for me to share what I’m thankful for in 2024... and what I’m looking forward to in 2025. What am giving thanks…