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MidJourney generated image of two men wearing t-shirts labeled Google and ChatGPT engaged in an arm wrestling match to illustrate the idea of who's winning in the AI space between Google and ChatGPT
Google vs. ChatGPT: Who’s Really Winning… And Why It Matters for Your Business (Thinks Out Loud Episode 451)
Artificial Intelligence (AI), content marketing, E-commerce, Marketing, Podcast, Strategy

Google vs. ChatGPT: Who’s Really Winning… And Why It Matters for Your Business (Thinks Out Loud Episode 451)

With all of the discussion around ChatGPT, generative AI, and large language models, you’d think that OpenAI’s tools — or those from Perplexity or Anthropic — are crushing Google. It…

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MidJourney generated image of a robot writing in a notebook in an office to illustrate the idea of AI, Content, and Revenue and Why Clicks Are Overrated
AI, Content, and Revenue: Why Clicks Are Overrated (Thinks Out Loud Episode 450)
Artificial Intelligence (AI), content marketing, E-commerce, Marketing, Podcast, Strategy

AI, Content, and Revenue: Why Clicks Are Overrated (Thinks Out Loud Episode 450)

Is it possible that clicks are overrated in digital marketing and in marketing more generally? Isn’t the point of marketing to drive revenue? I think so, in both cases. You…

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Screenshot of Google search results showing AI Overview for the history of football to illustrate the idea of website SEO for AI
How Should You Think About Website SEO for AI? (Thinks Out Loud Episode 448)
Artificial Intelligence (AI), content marketing, E-commerce, Podcast, SEO, Strategy

How Should You Think About Website SEO for AI? (Thinks Out Loud Episode 448)

Google’s AI Overviews show up regularly for lots of search queries. Plenty of people also use ChatGPT, Perplexity, Claude, and others for “search” (albeit, with different behaviors than we’ve long…

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MidJourney generated image of humanoid robot browsing the internet to illustrate the point of your website in an age of AI
What’s the Point of Your Website in an Age of AI? (Thinks Out Loud Episode 447)
Artificial Intelligence (AI), content marketing, E-commerce, Future, Podcast, Strategy

What’s the Point of Your Website in an Age of AI? (Thinks Out Loud Episode 447)

Do you still need a website in an age of AI? More broadly, what is the point of your business’s website in an age of AI? As AI becomes more…

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