Revisiting The Early Innings of AI in Marketing
As discussed in last week's episode of the pod, ChatGPT and Bing AI are putting some pressure on Google, but they still represent just a meager share of the monthly…
Will AI and ChatGPT Kill Your Search Traffic? (Thinks Out Loud Episode 381)
It's become a bit of a parlor game to predict whether ChatGPT and other AI tools spell doom for Google. Will the search giant flounder and fail? Or will it…
What Trees Will You Plant? (Thinks Out Loud Episode 380)
There's a quote, probably falsely attributed as an Ancient Greek proverb that states, “A society grows great when old men plant trees in whose shade they shall never sit.” Whether…
Revisiting 2023’s Most Important Trends in Digital Marketing (Thinks Out Loud)
With all the hype around generative AI and machine learning and ChatGPT, it's easy to get bogged down thinking that's the only story in digital marketing this year. But it's…
Should Your Business Use ChatGPT? (Thinks Out Loud Episode 379)
A client recently asked if they should be using ChatGPT for their business? It's a good question, and given the power and risks these tools present, an important question every…