When is a falling conversion rate OK?
Want to grow your conversion rate? Of course you do. But when is it OK to have your conversion rate shrink? Thinks takes a look.
Should you care about your competition's conversion rate?
Knowing your conversion rate is critical. But what about your competitors? Should you care about your competition's conversion rate? Thinks takes a look.
E-commerce insights for a rainy Friday (Small Business E-commerce Link Digest – April 8, 2011)
E-commerce insights looking at analytics, platforms, coupons and Facebook commerce.
The 7 keys to successful web metrics (Guide to Small Business Ecommerce Strategy)
Do you use web metrics to track your business or only to track your website? These tips will help you do both.