Thinks Out Loud Episode 3: What Do Your Customers Need?
Now that you know who you're marketing to and why, Thinks Out Loud looks at what you actually do to get your customers' interest.
This week's best social, search and e-commerce tips (Small Business E-commerce Link Digest – August 24, 2012)
Search, social and e-commerce increasingly are coming together. Here's a good look at the best tips from the past week in those areas.
Should "The Fancy" Tickle Your Brand's Fancy?
Is The Fancy a good use of your marketing time and energy? Or is it a waste of time? Tim Peter Thinks uncovers the answer.
Conversion Volume Optimization vs. Conversion Rate Optimization: The Ultimate Showdown
Yesterday, I looked at the major reason why "conversion volume optimization" (CVO) isn't better than "conversion rate optimization" (CRO). However, the point I made yesterday isn't the whole story, either.…