Why splash screens suck (Guide to Small Business E-commerce Strategy)
Your customers want real information about your small business, not flashy animations or splash screens. Analyze the few times business can use a splash screen effectively.
What's the value of Web 2.0 to e-commerce? Maybe not as much as we think
Blocking and tackling are more important than blogging and tagging in e-commerce. Get your objectives and strategies set first, then look at Web 2.0 technology.
The case for prioritization
What goals do you set for your campaigns? You do set goals, right?
Great promotions with bad execution equal bad promotions
Can you believe this? The huge image, offering a great deal on clearance merchandise, was not clickable in the email I received. Or on the home page of the site:…
Is your business still invisible? Why?
Successful Internet marketing strategy starts with the basics, like building a website. Here are five tips to help get a quick and inexpensive website up and running