How Customer Data Drives Satisfaction and Increased Revenues
Over the last few days, we've spent a bunch of time looking at who owns your customer, how great hotels use customer data to own their guests' experience, and why…
8 Must-Read Marketing and E-Commerce Posts: E-commerce Link Digest
Not much setup this week, Big Thinkers. Just a quick list of 8 must-read marketing and e-commerce posts to get your through the weekend. Enjoy: eMarketer says that mobile is…
Marketing vs. Math
Too often, the data-driven marketing practices at the core of digital marketing get represented as a battle between "marketing" and "math." "Traditional" marketers may sometimes perceive you as more akin…
The Simple Truth About Net Neutrality for Your Brand and Business
I don't know about you, but I grew up in an era when we were taught to avoid talking about religion, sex, and politics in business contexts—never mind that these…
What Apple, Google, and Facebook’s Earnings Can Teach Us About Mobile Marketing and E-commerce
While I don't really cover any company's financial performance, we're in the heart of quarterly earnings season and those financial reports do offer a handy set of indicators of important…