What Can You Learn From Borders' Bankruptcy?
Borders didn't go bust because of e-commerce or e-books. But their failure there points the way to understanding why and how you can avoid it.
The ACSI 2010 Results Are In: What the Numbers Mean for You
The American Customer Satisfaction Index numbers are in. Here's what it means to you.
If it's that hard to measure, it ain't working
Measurement isn't always so hard to do. At least not if your efforts are working.
Your Customers Carry Your Competitors in Their Pockets
Online marketers have had to work hard because competitors are just a click away. Now, mobile makes the same thing true offline. Are you ready?
3 Key Questions for Improving Your Web Marketing Performance
Getting your web marketing to perform can be challenging. Here are 3 questions to help you get it right.