What is "conversion rate," anyway? (Math for Marketers)
Our new semi-regular series looks at defining conversion rate specifically and "math for marketers" generally.
Conversion Volume Optimization vs. Conversion Rate Optimization: The Ultimate Showdown
Yesterday, I looked at the major reason why "conversion volume optimization" (CVO) isn't better than "conversion rate optimization" (CRO). However, the point I made yesterday isn't the whole story, either.…
Why Conversion Volume Optimization Isn't Better Than CRO
Taking Himanshu Sharma's conversion volume optimization to task.
Where the web is headed – Mary Meeker's 2012 Internet Trends Report
Mary Meeker's 2012 Internet Trends report rocks. It's amazing and filled with insights your business needs.
What GM's Facebook Unlike Really Means
GM and P&G are using data to drive their marketing decisions. Are you?