What If I’m Wrong About AI and Marketing Jobs? (Thinks Out Loud 453)
I’ve long believed that AI won’t steal your job, but rather that smart people who put AI to work will. After all, marketing, e-commerce, and customer acquisition roles are simply…
Best of Thinks Out Loud: Will AI Kill Content Marketing for Customer Acquisition?
Content marketing plays a crucial role in driving results for your business. Done well, it’s your organization’s 24/7/365 ” salesperson and your 24/7/365 customer service rep. But the emergence of…
The Only Way to Succeed Next Year (Thinks Out Loud Episode 444)
As far as I’m concerned, there’s only one way to succeed next year. And, truth be told, it goes beyond success just in your business. I don’t mean to say…
AI Is Not the Future. You Are (Thinks Out Loud Episode 443)
I’m having a ton of conversations lately about how AI will affect the future of work and employment. Many of these conversations start off with questions like “What will AI…
Will Marketers Bet that Google Wins the AI Economy? (Thinks Out Loud Episode 433)
Google faces enormous threats to its business. New entrants using artificial intelligence may provide a better search experience for their customers. Those same new entrants are also competing for Google’s…