digital marketing strategy Archives

Digital Marketing Strategy is About Information, Not Technology – Thinks Out Loud Episode 41

September 5, 2013
Tim Peter
E-commerce, Marketing, Podcast, Strategy

Wearable computing is going to replace mobile, which is going to replace desktop. Or something. But should your marketing strategy have to adapt right now? Um… no. Here's why.

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Travel Distribution is Getting Really Interesting (Travel Tuesday)

August 6, 2013
Tim Peter
E-commerce, Marketing, Strategy, Travel Marketing

Do hotels hate OTA's? More importantly, should they? This Travel Tuesday post looks at recent changes in travel distribution and what it means to your hotel.

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Does Digital Marketing Depend on Technology?

July 24, 2013
Tim Peter
Marketing, Strategy

What's the value of technology to marketing? Well, it depends on how well you know what you want it to do.

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Thinks Out Loud Episode 28: Say "Hi" to Conversational Search

May 23, 2013
Tim Peter
E-commerce, Marketing, Podcast, Search, SEO, Strategy

Google, IBM, and Microsoft have recently introduced all new ways for your customers to search, find, and interact with your brand using nothing more than the sound of their voice. Today's episode of Thinks Out Loud explores what these mean for your marketing and your business in the future.

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What Watson, Xbox, and Google Are Telling You Right Now (Travel Tuesday)

May 21, 2013
Tim Peter
E-commerce, Marketing, Search, Strategy, Travel Marketing

IBM's Watson, Google's "OK" and Microsoft's Xbox One are about to change the world. Here's why.

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