Artificial intelligence will shape the way your customers interact with your brand. That’s undoubtedly true. In fact, it’s possible we’ll see cases where the customer might not interact directly with…
Google has been remarkably transparent lately in telling marketers and brands and businesses how to rank better in search. The trick, of course, is not try to rank. It's to…
Ever since the pandemic, you and your customers have lived through a massive transformation. And it's not only “digital transformation.” Instead, it's transformation of every aspect of our lives. We’re…
We live in a world increasingly run by robots. But your customers are still, last time I checked, human beings. They crave connection and a little basic understanding. While you…
I've long said that "Content is King; Customer Experience is Queen; and Data is the Crown Jewels." But a number of people I respect take different approaches, suggesting that "user…
