customer acquisition Archives

Dall-E generated image of team working around a table on a puzzle to illustrate the idea of bundling and unbundling in customer acquisition

January 31, 2024
Tim Peter
Marketing, Podcast, Social Media, Strategy

Peter Drucker said it years ago: Your job is to create a customer. But creating a customer can be hard, especially as media and creators and influencers get bought out…

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The 7 Fastest Ways to Improve Your E-commerce Effectiveness

Want more business from your e-commerce activities? These 7 tips can help you get there.

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Thinks Out Loud Episode 17: What's Wrong With Google's Enhanced AdWords Campaigns

February 8, 2013
Tim Peter
E-commerce, Engagement, Facebook, Google, Podcast, Search

Google now offers "Enhanced AdWords Campaigns," which begs the question: Enhanced for who?

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4 ps of marketing for learning about your customer's digital footprint

Finding and Following Your Customer’s Digital Footprint [Updated: June, 2017]

analytics, content marketing, E-commerce, Engagement, Marketing, Social Media, social strategy, Strategy

Finding and Following Your Customer’s Digital Footprint [Updated: June, 2017]

January 28, 2013
Tim Peter
analytics, content marketing, E-commerce, Engagement, Marketing, Social Media, social strategy, Strategy

Unsure how to use the data in your organization to improve your customer experience? My recent CXO Chat with IBM Big Data offers tips on how to do just that.

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How long can you afford to suck?

September 26, 2011
Tim Peter
Customer Service, E-commerce

Customer service matters in a hyper-connected world. Here's why.

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