What If I’m Wrong About AI and Marketing Jobs? (Thinks Out Loud 453)
I’ve long believed that AI won’t steal your job, but rather that smart people who put AI to work will. After all, marketing, e-commerce, and customer acquisition roles are simply…
AI, Content, and Revenue: Why Clicks Are Overrated (Thinks Out Loud Episode 450)
Is it possible that clicks are overrated in digital marketing and in marketing more generally? Isn’t the point of marketing to drive revenue? I think so, in both cases. You…
Will AI Kill Content Marketing for Customer Acquisition? (Thinks Out Loud Episode 449)
We’re living through an evolving landscape around content marketing in the age of AI. This evolution raises the question of whether AI will kill content marketing for customer acquisition. What…
Big Trends: Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud Episode 411)
Peter Drucker said it years ago: Your job is to create a customer. But creating a customer can be hard, especially as media and creators and influencers get bought out…
The 7 Fastest Ways to Improve Your E-commerce Effectiveness
Want more business from your e-commerce activities? These 7 tips can help you get there.