conversion rate optimization Archives

Conversion Volume Optimization vs. Conversion Rate Optimization: The Ultimate Showdown

July 17, 2012
Tim Peter
analytics, E-commerce, Marketing, Strategy

Yesterday, I looked at the major reason why "conversion volume optimization" (CVO) isn't better than "conversion rate optimization" (CRO). However, the point I made yesterday isn't the whole story, either.…

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Learn What's Working On Your Site: Web Analytics Fundamentals

February 2, 2012
Tim Peter
analytics, E-commerce, Marketing

What are the most important places to fix your website? Our Web Analytics Fundamentals series offers a quick lesson.

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Semi-Deep Thoughts on Measuring Conversion: Web Analytics Fundamentals

February 1, 2012
Tim Peter
analytics, E-commerce

Wrapping up the Measuring Conversion portion of our Web Analytics Fundamentals series.

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Tracking Conversion: Web Analytics Fundamentals

January 31, 2012
Tim Peter
analytics, E-commerce, Marketing

The Web Analytics Fundamentals series looks into conversion rates.

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