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Illustration featuring the Hub and Spoke model and its relationship to the CORE Methodology
The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425)
Artificial Intelligence (AI), Marketing, Podcast, Strategy

The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425)

In a recent episode, we looked at how Google is using artificial intelligence to change the search experience and why that’s ultimately a risk to your business. To offset that…

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Team collaborating on what artificial intelligence will do to content marketing
What AI Will Do to Content Marketing (Thinks Out Loud Episode 402)
Artificial Intelligence (AI), content marketing, Podcast, Strategy

What AI Will Do to Content Marketing (Thinks Out Loud Episode 402)

Artificial intelligence is already driving massive changes for Big Tech. It's driving massive change for search engines and search marketing. It's going to drive massive changes for your customers' behaviors.…

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Microphone, audio recording interface, and laptop to illustrate a podcasting in content marketing case study
A Podcasting and Content Marketing Case Study (Thinks Out Loud Episode 394)
content marketing, Marketing, Mobile, Podcast, Strategy

A Podcasting and Content Marketing Case Study (Thinks Out Loud Episode 394)

The Thinks Out Loud podcast celebrates its eleventh anniversary this year. And, overall, I couldn't be happier about that. This podcast, and podcasting more generally, have been a huge component…

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Screenshot of Google's Search Generative Experience to illustrate the idea of escaping Big Tech's web
Is Google Telling Us That Organic Search Doesn’t Matter Any Longer? (Thinks Out Loud Episode 392)
Artificial Intelligence (AI), content marketing, Customer Experience, Google, Podcast, Strategy

Is Google Telling Us That Organic Search Doesn’t Matter Any Longer? (Thinks Out Loud Episode 392)

Google has been remarkably transparent lately in telling marketers and brands and businesses how to rank better in search. The trick, of course, is not try to rank. It's to…

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