With all of the discussion around ChatGPT, generative AI, and large language models, you’d think that OpenAI’s tools — or those from Perplexity or Anthropic — are crushing Google. It…
Is it possible that clicks are overrated in digital marketing and in marketing more generally? Isn’t the point of marketing to drive revenue? I think so, in both cases. You…
In a recent episode, we looked at how Google is using artificial intelligence to change the search experience and why that’s ultimately a risk to your business. To offset that…
Artificial intelligence is already driving massive changes for Big Tech. It's driving massive change for search engines and search marketing. It's going to drive massive changes for your customers' behaviors.…
We're halfway through the 2020s. Do you still need a website? That's the question posed on LinkedIn a few days back and, at least in part, underscored by the fact…
