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MidJourney generated image of a robot writing in a notebook in an office to illustrate the idea of AI, Content, and Revenue and Why Clicks Are Overrated
AI, Content, and Revenue: Why Clicks Are Overrated (Thinks Out Loud Episode 450)
Artificial Intelligence (AI), content marketing, E-commerce, Marketing, Podcast, Strategy

AI, Content, and Revenue: Why Clicks Are Overrated (Thinks Out Loud Episode 450)

Is it possible that clicks are overrated in digital marketing and in marketing more generally? Isn’t the point of marketing to drive revenue? I think so, in both cases. You…

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Netflix's struggles teach you about your digital strategy: Hand holding television remote control
What Netflix’s Struggles Can Teach You About Your Digital Strategy (Thinks Out Loud Episode 347)
content marketing, Digital Transformation, Podcast, Strategy

What Netflix’s Struggles Can Teach You About Your Digital Strategy (Thinks Out Loud Episode 347)

Netflix had a truly disastrous earnings call the other day, losing more than $50 billion dollars in market cap in just a few hours. But the reasons why it’s struggling…

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