Revisiting The Early Innings of AI in Marketing
As discussed in last week's episode of the pod, ChatGPT and Bing AI are putting some pressure on Google, but they still represent just a meager share of the monthly…
Will AI and ChatGPT Kill Your Search Traffic? (Thinks Out Loud Episode 381)
It's become a bit of a parlor game to predict whether ChatGPT and other AI tools spell doom for Google. Will the search giant flounder and fail? Or will it…
Revisiting 2023’s Most Important Trends in Digital Marketing (Thinks Out Loud)
With all the hype around generative AI and machine learning and ChatGPT, it's easy to get bogged down thinking that's the only story in digital marketing this year. But it's…
Should Your Business Use ChatGPT? (Thinks Out Loud Episode 379)
A client recently asked if they should be using ChatGPT for their business? It's a good question, and given the power and risks these tools present, an important question every…
How to Balance Technology and Humanity in Customer Experience (Thinks Out Loud Episode 378)
We live in a world increasingly run by robots. But your customers are still, last time I checked, human beings. They crave connection and a little basic understanding. While you…