Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud Episode 405)
With all the hype and hope attached to artificial intelligence, it’s worth asking, is it time for your marketing team to use AI? And the simple answer is, “yes.” Actually,…
Rethinking Search Marketing in the Age of AI (Thinks Out Loud Episode 397)
Artificial intelligence is going to dramatically change customer behavior. Businesses like yours beginning to see the effects of this shift because Big Tech gatekeepers are already adapting to the way…
Is Google Telling Us That Organic Search Doesn’t Matter Any Longer? (Thinks Out Loud Episode 392)
Google has been remarkably transparent lately in telling marketers and brands and businesses how to rank better in search. The trick, of course, is not try to rank. It's to…
Big Tech Earnings and The State of Digital Q3 2023 (Thinks Out Loud Episode 390)
What is the State of Digital as we head into the back half of 2023? Well, one signal comes from Big Tech's earnings calls. What can we learn from what…
Revisiting "How to Add an AI to Your Team" (Thinks Out Loud)
We've been saying for years that AI won't steal your job. At the same time, it's entirely possible that it will change what your job is. And, used well, it…