Hotel Channel Management Strategy: Tim Peter in Hotels Magazine
Hotels Magazine interviews Tim Peter about managing channel mix for hotels and resorts.
Why Meta-search, Search, Social, Local, and Mobile Conspire to Kill Conversion Rates
Paid search. Organic search. Metasearch. Email marketing. Daily deals sites. Ratings and reviews. Social and local and mobile. How in the world is a poor travel marketer to navigate the…
The real deal on deals sites
Do you offer your product through deals sites like Groupon? Ask yourself why.
What is e-commerce anyway? (Guide to Small Business E-commerce Strategy)
What is ecommerce? More important, what is the value of ecommerce to your business? Probably greater than you think. Here's why ecommerce ought to matter to you.
What sales channels matter most? (Guide to Small Business E-Commerce Strategy)
Your own website, phone calls and partner sites all contribute to your e-commerce success. This post examines how to measure exactly how much each contributes.