Building your brand story
Building a brand story depends on three main components. Tim Peter Thinks looks at the three components to building a brand story.
What is a "brand story" anyway?
Companies increasingly rely on their brand story to attract customers. But what is a brand story, anyway? Thinks helps you sort out your brand story.
The iPhone launch that wasn't. What you can learn from the Apple's iPhone (not) 5 announcement.
Apple iPhone 5? What iPhone 5. Apple didn't meet expectations with its iPhone release today. Here's why that matters.
Is it possible to be a good social citizen and a successful brand at the same time?
Fresh on the heels of Facebook's Beacon mess, Google's blows it with Reader. As I mentioned about a week ago, you need to be a good friend when engaging socially…
What happens to your brand when your corporate bloggers leave your company?
Mike Moran started a great dialogue about corporate blogging and made a compelling argument in favor of "corporate" blogs that's worth a closer look. First off, I think many corporations…