What is a "brand story" anyway?
Companies increasingly rely on their brand story to attract customers. But what is a brand story, anyway? Thinks helps you sort out your brand story.
Subdomains and Subdirectories for Branding
How do the URL's, subdirectories and subdomains you choose affect your brand? Tim Peter Thinks takes a look.
Can You Market Luxury Brands Online?
Luxury brands seem to be failing online. But is online the problem? Or the solution?
What happens to your brand when your corporate bloggers leave your company?
Mike Moran started a great dialogue about corporate blogging and made a compelling argument in favor of "corporate" blogs that's worth a closer look. First off, I think many corporations…