Will AI and ChatGPT Kill Your Search Traffic? (Thinks Out Loud Episode 381)
It's become a bit of a parlor game to predict whether ChatGPT and other AI tools spell doom for Google. Will the search giant flounder and fail? Or will it…
Should Your Business Use ChatGPT? (Thinks Out Loud Episode 379)
A client recently asked if they should be using ChatGPT for their business? It's a good question, and given the power and risks these tools present, an important question every…
Big Trends: The Early Innings of AI in Marketing (Thinks Out Loud Episode 374)
You cannot escape talk of ChatGPT and large language models and AI in all its forms at the moment. The amount of ink, bits, audio, and video dedicated to the…
The End of Google? (Thinks Out Loud Episode 372)
Well, it's official: Microsoft is gunning for Google. They're building ChatGPT-like capabilities into "the new Bing" and explicitly stating they can steal share from Google. So is this the end…
What Google vs. FairSearch.org and the US Senate Means to You
Google appeared before the Senate yesterday. The Senate didn't like what they saw. What does this mean for your business?