How Google Loses (Thinks Out Loud Episode 442)
Google faces the most serious challenges in its history right now. And any stumble Google suffers also hurts your business. Organic search, paid search, local search, metasearch, product search, and…
Four Big Threats (Plus a Bonus Threat!) To Google’s Dominance Next Year (Thinks Out Loud Episode 436)
AI might kill your brand — but probably not. It’s far more likely that AI will kill Big Tech’s brands, and in particular, Google. The search giant faces more threats…
Will Marketers Bet that Google Wins the AI Economy? (Thinks Out Loud Episode 433)
Google faces enormous threats to its business. New entrants using artificial intelligence may provide a better search experience for their customers. Those same new entrants are also competing for Google’s…
Why AI Makes Customer Experience Even More Important for Your Business (Thinks Out Loud Episode 427)
Smart companies are using AI to improve their sales, marketing, and customer service. Even where the tools aren’t transformational, they’re helping businesses large and small drive greater effectiveness and efficiency.…
2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud Episode 409)
Artificial intelligence is everywhere in marketing right now. But there’s a sharp breakdown between AI as a test or a pilot and AI that’s doing real work. We’re past the…