How To Use Your Hotel Data to Drive Growth (Travel Tuesday)
Big data has been more hype than help for most hotel marketers. Here's how you can use your hotel data to drive growth in 2015 and beyond.
Facebook Isn't Offering a Mobile Payments Platform. But What They Are Offering is Far More Interesting.
Facebook's latest offering isn't about processing payments. But what it is about is far more interesting. Take a look to see why.
Finding and Following Your Customer’s Digital Footprint [Updated: June, 2017]
Unsure how to use the data in your organization to improve your customer experience? My recent CXO Chat with IBM Big Data offers tips on how to do just that.
3 Key Trends for 2013
2013 offers both challenges and opportunities. These 3 trends highlight where both can come into play for your business.
Why "Big Data" Matters to Marketers
What is Big Data and what does it mean for your business? Thinks takes a look.