How to Use Emotion and Storytelling in Digital Marketing (Travel Tuesday) March 5, 2014 Tim Peter E-commerce, Engagement, Marketing, Social Media, Travel Marketing Want to really capture your customers' business? Then you need to capture their hearts, too. View Full Post
What is Wrong with Online Marketing Anymore? August 8, 2011 Tim Peter Marketing, Strategy Protecting consumers' privacy continues to be a problem for many large marketers. Why? View Full Post
The NY Times weighs in on regulating behavioral targeting. Oh, joy. May 4, 2010 Tim Peter E-commerce, Marketing Behavioral targeting is raising eyebrows here and abroad. And now it may raise regulation, too. View Full Post
Are behaviorally-targeted ads a good idea after all? April 29, 2010 Tim Peter Facebook, Marketing, Social Media Facebook's "Like" button is stealth behavioral targeting. Is that a good thing? View Full Post