What page is your home page? (Guide to Small Business Ecommerce Strategy)
Landing pages are your customers' home page. Can they use those pages to accomplish their goals?
Measuring customer satisfaction: the Avinash Kaushik interview
Web analytics don't measure customer satisfaction. Until now. Avinash Kaushik on 4Q and measuring customer satisfaction.
The 7 keys to successful web metrics (Guide to Small Business Ecommerce Strategy)
Do you use web metrics to track your business or only to track your website? These tips will help you do both.
Small Business E-commerce Link Digest – March 7, 2008
This week's list of link love focuses on Google Analytics, SEO, expert advice and whether "sculpting" traffic is strategically sound.