Smart companies are using AI to improve their sales, marketing, and customer service. Even where the tools aren’t transformational, they’re helping businesses large and small drive greater effectiveness and efficiency.…
The world is changing quickly. Artificial intelligence and Big Tech and changing customer behaviors are advancing rapidly. It can feel like they’re running us down like a hungry bear and…
AI has the potential to make our teams faster and more effective. But will this power also make marketers dumber? Will it hurt their ability to learn and to grow?…
I’m calling it: We’ve reached “peak AI.” There’s too much hype. With over $50B in venture capital investment in 2023 and literally thousands of “AI focused companies” in marketing technology…
The Information reports that Amazon and Google are quietly tamp ing down generative AI expectations, noting that it’s tough to make the case for AI benefits “because of the high…
