Drilling Down on Online Marketing Effectiveness in Google Analytics
Custom Reports in Google Analytics can help you measure your online marketing effectiveness. Tim Peter Thinks looks at one report that works particularly well.
What Your Online Marketing Dashboard Should Look Like
How well are you tracking your online marketing and e-commerce activities? Can you tell at a glance what's working and what isn't? Here's one way to do it.
The First Conversion:Why Repeat Visits Matter
I mentioned a couple of weeks ago that visits may be a better leading indicator than unique visitors. Now, in my latest post for Mike Moran's Biznology blog, I take…
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery (Book Review of the Week-ish)
Mark Jeffery's "Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know" dives into marketing data. So, you know I had to take a look.
What Exactly is an "Industry Average" Conversion Rate?
What is your industry average conversion rate? And should you care?