Thinks Out Loud Episode 16: Respect Your Customer
Want your customers to care about your business? Show that you care about them.
Finding and Following Your Customer’s Digital Footprint [Updated: June, 2017]
Unsure how to use the data in your organization to improve your customer experience? My recent CXO Chat with IBM Big Data offers tips on how to do just that.
Thinks Out Loud Episode 11: Does Podcasting Make Sense? A Digital Marketing Case Study
Is podcasting a good idea? Does it work for business? The latest episode of Thinks Out Loud examines the question.
What You Can Learn About Marketing from Nate Silver
Statistician Nate Silver has a great lesson for marketers. Here's what it is.
Thinks Out Loud Episode 3: What Do Your Customers Need?
Now that you know who you're marketing to and why, Thinks Out Loud looks at what you actually do to get your customers' interest.