Why Attribution Modeling Matters in 2015 (Travel Tuesday)
Want to know what's working for you hotel marketing and distribution? Then take a look at why attribution modeling matters in 2015.
Facebook Ties Web, Mobile, Apps Data Together in New Ad Platform
Facebook's new ad platform will tie together web, mobile and app data.
The Truth About Data-Driven Marketing
Want to know the truth about data-driven marketing? Check out these latest data and insights.
How to Use Data for Marketing (Even if You Can't Do Big Data Yet)
Big Data represents the Holy Grail of marketing effectiveness. But is it the only way? Thinks takes a look.
How Do You Know Your Social or Mobile Marketing is Working? (Travel Tuesday)
Analytics are great tools, but only if you use them well. Are you using your analytics tools properly?