6 down and dirty e-marketing tips (Small Business E-commerce Link Digest – June 12, 2009)
Social media marketing and testing techniques top the trends in this week's links. Check 'em out.
When should you ignore your metrics?
Why metrics are sometimes like a bikini. And what you should do about it.
When is your bounce rate too high? What's it worth to you to fix it?
"Everybody" knows bounce rate is a critical metric on your site. But what's it really worth to you? Thinks investigates.
Is Testing 41 Shades of Blue a Good Idea?
A/B testing is always the right thing to do. Can you go too far? See what Google does.
Are unique visitors a meaningful measure of your website's traffic?
Even experts can forget the difference between a count and a measure. Here's why you shouldn't.