Finding and Following Your Customer’s Digital Footprint [Updated: June, 2017]
Unsure how to use the data in your organization to improve your customer experience? My recent CXO Chat with IBM Big Data offers tips on how to do just that.
E-commerce Still Has Lots of Room to Grow (Small Business E-commerce Link Digest)
E-commerce isn't dead yet. In fact, its growth as it ends its second decade may surprise you.
Thinks Out Loud Episode 11: Does Podcasting Make Sense? A Digital Marketing Case Study
Is podcasting a good idea? Does it work for business? The latest episode of Thinks Out Loud examines the question.
What You Can Learn About Marketing from Nate Silver
Statistician Nate Silver has a great lesson for marketers. Here's what it is.
Thinks Out Loud Episode 3: What Do Your Customers Need?
Now that you know who you're marketing to and why, Thinks Out Loud looks at what you actually do to get your customers' interest.