The Rise of In-App Advertising: Why Mobile Marketers are Turning to This Lucrative Platform by Megan Totka
Megan Totka explains how businesses can use mobile in-app advertising to gain visibility for their brands and businesses.
New Biznology post: Marketing is so much more than advertising
My latest Biznology blog post looks at marketing vs. advertising and why one is more important than the other.
Top 3 Lessons from Super Bowl Advertisers and #BrandBowl
thinks takes a look at the best lessons from Super Bowl Sunday and #BrandBowl
Is Google any good at advertising? More important, are you?
Cnet wonders whether Google is good at advertising. I wonder if you are.
When viral marketing isn't viral. Or marketing.
"Going viral" is a good thing. Except when it's not.