Put your data to work (Small Business E-Commerce Link Digest – October 16, 2009)
This week's e-commerce links look at A/B testing, multivariate testing and data analysis. Enjoy!
How to get started with PPC advertising. And why you should.
Paid search is a great way to gain qualified traffic to your site. Here is a quick primer on how to get the most from it.
Keep it simple… 5 tips for better sales online (Small Business E-commerce Link Digest – June 19, 2009)
Customers are looking for fast and easy, quick and dirty. Here are 5 proven ways to give it to them.
What does an A/B test look like, anyway?
ProFlowers offers a great example of A/B testing. thinks shows why it works.
Feeling lucky? Is it the right time to take some risks?
According to BusinessWeek, sometimes the biggest risk is doing nothing at all. We take a look at risk to see.