Want to know more about what drives digital marketing, ecommerce, and digital transformation? Do you want your business to compete effectively in a landscape dominated by the Frightful Five (Amazon, Google, Facebook, Apple, Microsoft)? Curious how businesses like Booking.com, OpenTable, Airbnb, and Uber used digital to connect with customers? Then you’ve come to the right place. Every week, the Thinks Out Loud Podcast explores what works in the worlds of ecommerce, digital marketing, digital transformation, and digital strategy.
Host Tim Peter offers an insightful look under the hood of some of the world’s top companies and helps you apply their strategies to your business — all in just 20 minutes or less. Why not check out the latest episodes right here — or subscribe in your favorite podcast app today.
Revisiting Picks, Shovels, and the AI Gold Rush (Thinks Out Loud)
With all the changes that artificial intelligence is bringing to the marketplace, it can feel awfully tough to keep up. As marketers and strategists, though, we need to look beyond…
Lessons Learned: The TPA Anniversary Show (Thinks Out Loud Episode 420)
If you’re like most people, you might think of anniversaries as a time for looking back. Not me. Usually, I prefer to look ahead. But, this year, I’m making an…
Will AI Make Marketers Dumber? (Thinks Out Loud Episode 419)
AI has the potential to make our teams faster and more effective. But will this power also make marketers dumber? Will it hurt their ability to learn and to grow?…
Will Your Customers Use AI? (Thinks Out Loud Episode 418)
AI might be entering the “trough of disillusionment,” but that doesn’t mean it’s dead. Far from it. In fact, an increasing number of customers are using AI every single day.…
Why You Need to Ignore the Coming AI Backlash (Thinks Out Loud Episode 417)
I’m calling it: We’ve reached “peak AI.” There’s too much hype. With over $50B in venture capital investment in 2023 and literally thousands of “AI focused companies” in marketing technology…
Revisiting Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud)
As noted in the past, with all the hype and hope attached to artificial intelligence, it’s worth asking, is it time for your marketing team — is it time for…