Want to know more about what drives digital marketing, ecommerce, and digital transformation? Do you want your business to compete effectively in a landscape dominated by the Frightful Five (Amazon, Google, Facebook, Apple, Microsoft)? Curious how businesses like Booking.com, OpenTable, Airbnb, and Uber used digital to connect with customers? Then you’ve come to the right place. Every week, the Thinks Out Loud Podcast explores what works in the worlds of ecommerce, digital marketing, digital transformation, and digital strategy.
Host Tim Peter offers an insightful look under the hood of some of the world’s top companies and helps you apply their strategies to your business — all in just 20 minutes or less. Why not check out the latest episodes right here — or subscribe in your favorite podcast app today.
Google Loses its Antitrust Case: Why That Matters for Your Business (Thinks Out Loud Episode 429)
The big news story this week is that Google lost (the first round of) its antitrust case in Federal court. While it’s way too soon to know for sure how…
How to Put Big Tech and AI — the Biggest Threat and Biggest Enablers of Your Business — to Work (Episode 428)
Big Tech and AI are the biggest threats to your business. At the same time, they’re also the biggest enablers of your business. Putting them to work for your business…
Revisiting Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud)
Peter Drucker said it years ago: Your job is to create a customer. But creating a customer can be hard, especially as media and creators and influencers get bought out…
Why AI Makes Customer Experience Even More Important for Your Business (Thinks Out Loud Episode 427)
Smart companies are using AI to improve their sales, marketing, and customer service. Even where the tools aren’t transformational, they’re helping businesses large and small drive greater effectiveness and efficiency.…
Revisiting What Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud
Are you still bullish on artificial intelligence for marketing? I am, even despite the AI hype cycle starting to run its course. Yes, more people are asking, “What’s the point…
Revisiting AI is the Bear: Learning to Be a Better Marketer in the Age of AI (Thinks Out Loud)
The world is changing quickly. Artificial intelligence and Big Tech and changing customer behaviors are advancing rapidly. It can feel like they’re running us down like a hungry bear and…