Want to know more about what drives digital marketing, ecommerce, and digital transformation? Do you want your business to compete effectively in a landscape dominated by the Frightful Five (Amazon, Google, Facebook, Apple, Microsoft)? Curious how businesses like Booking.com, OpenTable, Airbnb, and Uber used digital to connect with customers? Then you’ve come to the right place. Every week, the Thinks Out Loud Podcast explores what works in the worlds of ecommerce, digital marketing, digital transformation, and digital strategy.
Host Tim Peter offers an insightful look under the hood of some of the world’s top companies and helps you apply their strategies to your business — all in just 20 minutes or less. Why not check out the latest episodes right here — or subscribe in your favorite podcast app today.
How to Build the Business Case for Digital in Your Budget (Thinks Out Loud Episode 353)
As the year goes along, we start to creep closer to everyone’s favorite exercise: Budget season! Wait, what?!? You don’t love budget season? You don’t love having to spend your…
Revisiting "The Lost Art of Value Adds in Marketing" (Thinks Out Loud)
Between the continued rise in inflation and the potential risks of recession, I wouldn't blame you if you were concerned about the economy, and more specifically, where your business is…
Marketing in Uncertain Times (Thinks Out Loud Episode 352)
Inflation? Supply chain issues? Tough to find employees? Possible recession? The economy is all over the place, leading to very uncertain times for business leaders and for marketers. So, what's…
What’s Going on With AI in Marketing? (Thinks Out Loud Episode 351)
Google's Marketing Live event last week offered some fascinating insights into how Google plans to shape the marketing environment in the next year. And core to its message was the…
The Future of Content Marketing is Already Here (Thinks Out Loud Episode 350)
My good friend Mark Schaefer wrote an amazing piece the other day about the future of content marketing. And, across the board, Mark nailed it. So, if he got it…
A Far Too Quick Look at the Metaverse, web3, and the Future of Digital (Thinks Out Loud Episode 349)
I've been dancing around the topics of the metaverse and web3 all year without talking about what they are and why they matter for your business—or not. And, while this…