Want to know more about what drives digital marketing, ecommerce, and digital transformation? Do you want your business to compete effectively in a landscape dominated by the Frightful Five (Amazon, Google, Facebook, Apple, Microsoft)? Curious how businesses like Booking.com, OpenTable, Airbnb, and Uber used digital to connect with customers? Then you’ve come to the right place. Every week, the Thinks Out Loud Podcast explores what works in the worlds of ecommerce, digital marketing, digital transformation, and digital strategy.
Host Tim Peter offers an insightful look under the hood of some of the world’s top companies and helps you apply their strategies to your business — all in just 20 minutes or less. Why not check out the latest episodes right here — or subscribe in your favorite podcast app today.
Should Your Business Use ChatGPT? (Thinks Out Loud Episode 379)
A client recently asked if they should be using ChatGPT for their business? It's a good question, and given the power and risks these tools present, an important question every…
How to Balance Technology and Humanity in Customer Experience (Thinks Out Loud Episode 378)
We live in a world increasingly run by robots. But your customers are still, last time I checked, human beings. They crave connection and a little basic understanding. While you…
Big Digital Marketing Trends: Who Speaks For Your Business? (Thinks Out Loud Episode 377)
Generative AI like ChatGPT and Microsoft's tools and Google's Bard effectively drives the cost of producing content to zero. Who knows? Some of that content might even be decent. Content…
Big Digital Marketing Trends: Customer Experience is Cool (Thinks Out Loud Episode 375)
All the latest tech and toys in digital marketing are always cool. ChatGPT? Cool. The new Bing? Cool. Many of the innovations that Google just announced? Also cool. But do…
Big Trends: Does Marketing Have a Future? (Thinks Out Loud Episode 375)
With all the talk about artificial intelligence and machine learning and generative AI and such, it's reasonable for marketers — especially those early in their careers — to ask, "Does…
Big Trends: The Early Innings of AI in Marketing (Thinks Out Loud Episode 374)
You cannot escape talk of ChatGPT and large language models and AI in all its forms at the moment. The amount of ink, bits, audio, and video dedicated to the…