Want to know more about what drives digital marketing, ecommerce, and digital transformation? Do you want your business to compete effectively in a landscape dominated by the Frightful Five (Amazon, Google, Facebook, Apple, Microsoft)? Curious how businesses like Booking.com, OpenTable, Airbnb, and Uber used digital to connect with customers? Then you’ve come to the right place. Every week, the Thinks Out Loud Podcast explores what works in the worlds of ecommerce, digital marketing, digital transformation, and digital strategy.
Host Tim Peter offers an insightful look under the hood of some of the world’s top companies and helps you apply their strategies to your business — all in just 20 minutes or less. Why not check out the latest episodes right here — or subscribe in your favorite podcast app today.
The Biggest Lesson About Artificial Intelligence in Marketing from Google Marketing Live 2023 (Thinks Out Loud Episode 386)
Google's Marketing Live 2023 event showcased the search giant's innovations in generative AI for advertising and enticed advertisers to connect more deeply with Google's ecosystem. Cool, right? Well... maybe not.…
Apple’s Vision Pro Shows How to Market New Products and Services (Thinks Out Loud Episode 385)
Apple unveiled its Vision Pro augmented reality/virtual reality/artificial intelligence-powered headset a few weeks ago. It looks... interesting. It might be a dumb product, one that no one needs or wants.…
Does Marketing Have a Future? (Thinks Out Loud Episode 384)
Would you encourage a young person to get into marketing right now? Or do you think artificial intelligence will eliminate all the jobs? Does marketing have a future? Let me…
Revisiting Will AI and ChatGPT Kill Your Search Traffic? (Thinks Out Loud)
ChatGPT and similar generative AI tools offer plenty of ways for you to grow your business. Just a couple of weeks ago, for instance, we outlined several ways you can…
How to Add AI to Your Team (Thinks Out Loud Episode 383)
AI won't steal your job... you've heard that before. What it might do though is change what your job is. And it will definitely make you and your team more…
What Big Tech’s Earnings Tell Us About the State of Digital – Q1 2023 (Thinks Out Loud Episode 382)
Howdy, Big Thinkers! It's time once again to dive into Big Tech's quarterly earnings and learn what they tell us about the state of digital. And the state of digital…