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Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year

HSMAI DC Chapter Washington, DC, United States

Your customers spend their lives immersed in the social, mobile web, constantly connected but also all too often bombarded by a broad mix of messages, promotions, packages, and prices everywhere they look. OTA's, metasearch, and direct channels compete to drive bookings and brand awareness, but is it possible that they're only serving to confuse your…

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