Notre Dame Digital Marketing Program (Mobile)
Mobile & Marketing Innovation: In a world that will shortly have more mobile devices than people — who download 56 billion apps annually, send 350 billion text messages monthly, and as individuals check their mobile phones 150 times daily and access the Internet more through their smartphones than through their PCs — mobile is,…
Notre Dame Digital Marketing Program (Personalized Digital Experience)
The great promise of digital marketing—putting precisely the right message in front of precisely the right customer at precisely the right time—often goes unmet. However, a number of tactics, including personalization, CRM, email marketing, and retargeting, can assist you in delivering just what your customer needs and help you reach your business goals.
Social Media Integration—Rutgers Mini-MBA™: Social Marketing
Through this program, participants will learn how to maximize social media campaigns and create effective strategies to capitalize on the growing use of social networks in reaching their customers. Key topics include: Analyzing social media marketing opportunities Exploring the behavioral and psychological factors that drive social media Understanding how to form and optimize social networks…
Search Engine Marketing – Rutgers Business School Mini-MBA™: Digital Marketing
Search Engine Marketing offers the lowest cost of marketing and provides the highest results for gaining new visitors and building your business. Learn practical techniques for growing your search engine rankings, managing a paid search ad campaign. In addition, learn how these same techniques can help you build a better website; that increases sales, leads…